Book2004

Handbook of Product Placement in the Mass Media

32 citations0/0 files storedRoutledge eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Abstract

Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 32 citations exist upstream.

Cited by

2020Product Placement in Entertainment Industry: A Systematic Review 2007The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media 2008The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience 2016Product Placement in Top-Grossing Hollywood Movies: 2001–2012 2008Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements 2018Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands 2010Hypercommercialism, Televisuality, and the Changing Nature of College Sports Sponsorship 2013TV Product Placement in Korea

Imported from OpenAlex (CC0) — nothing here is generated.