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Handbook of Product Placement in the Mass Media
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Handbook of Product Placement in the Mass Media (2004)Handbook of Product Placement in the Mass…Product Placement in Entertainment Industry: A Systematic Review (2020)Product Placement in Entertai…Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands (2018)Is Product Placement Really W…Product Placement in Top-Grossing Hollywood Movies: 2001–2012 (2016)Product Placement in Top-Gros…TV Product Placement in Korea (2013)TV Product Placement in KoreaThe Bonding of a Band and a Brand: On Music Placement in Television Commercials from a Text Analytical Perspective (2013)The Bonding of a Band and a B…Understanding Hypercommercialized Media Texts (2012)Understanding Hypercommercial…Product Placement in Video Games as a Marketing Strategy: An Attempt to Analysis in Disney Company (2011)Product Placement in Video Ga…Hypercommercialism, Televisuality, and the Changing Nature of College Sports Sponsorship (2010)Hypercommercialism, Televisua…The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience (2008)The Effective Product Placeme…Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements (2008)Advertising in the Age of TiV…The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media (2007)The Paradigm Shift in Adverti…Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Five Misunderstandings About Case-Study Research (2004)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Consumer Behavior: Buying, Having and Being (1993)Product Placement and Digital Piracy: How Young Chinese Viewers React to the Unconventional Method of Corporate Cultural Globalization (2010)An approach to environmental psychology (1974)Measuring the Involvement Construct (1985)Acceptance of Product Placement in Italy: Effects of Personality and Product/Consumer Interactions (2010)An Exploratory Content Analysis of Product Placement in Top Grossing Films (2016)Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising (2019)Advances in Consumer Research (2025)Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Advertainment (2004)Branded entertainment: product placement & brand strategy in the entertainment business (2007)Unheard melodies: narrative film music (1988)Studying Popular Music (1990)Pragmatics : an introduction (1993)Stages of Consumerism: Mass Advertising and Children’s Literature in Early Twentieth-Century Sweden (2018)Introduction (2021)Understanding how the presence of music in advertisements influences consumer behaviour (2024)The Fall of Advertising and the Rise of PR (2002)The end of advertising as we know it (2003)Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics (2004)Newspaper and Internet Display Advertising – Co-Existence or Substitution? (2012)La publicidad y la agencia de medios frente al cambio en el ecosistema mediático (2014)Reacting to the paradigm shift: QCA study of the factors shaping innovation in publishing, information services, advertising and market research activities in the European Union. (2020)Selling Culture: Magazines, Markets and Class at the Turn of the Century (1996)Televisuality: style, crisis, and authority in American television (1996)Rich media, poor democracy: communication politics in dubious times (2000)Brand Placement: A Review (1998)When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice (2003)Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015 (2018)Determinant of Profitability in Indian Cement Industry: An Economic Analysis (2024)Toward A Theory of Conversion Behavior (1980)Dual coding theory and education (1991)Cognitive Load Measurement as a Means to Advance Cognitive Load Theory (2003)The effect of articulated sports sponsorship on recall and visual attention to the brand (2020)Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention (2023)Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Antecedents and consequences of consumers' attitudes toward product placements: evidence from India (2021)The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective (2021)What do you see and what do you recall?: Using eye tracking to understand product placement (2022)
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Cited by

  • 2020Product Placement in Entertainment Industry: A Systematic Review30 cited
  • 2007The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media26 cited
  • 2016Product Placement in Top-Grossing Hollywood Movies: 2001–201223 cited
  • 2008The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience23 cited
  • 2008Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements15 cited
  • 2018Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands14 cited
  • 2010Hypercommercialism, Televisuality, and the Changing Nature of College Sports Sponsorship14 cited
  • 2013TV Product Placement in Korea10 cited
  • 2011Product Placement in Video Games as a Marketing Strategy: An Attempt to Analysis in Disney Company8 cited
  • 2013The Bonding of a Band and a Brand: On Music Placement in Television Commercials from a Text Analytical Perspective6 cited
  • 2012Understanding Hypercommercialized Media Texts3 cited

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