Services Marketing

Steve Baron · Kim Harris

35 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

Abstract

This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory chapters are supported by a bank of original and substantial ca

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 35 citations exist upstream.

Cited by

2000Assessing the quality of service provided by market research agencies 2002Customer perceptions of services brands: a case study of J.D. Wetherspoons 2018The Determinants of the Choices of Payment Methods for Goods and Services Transaction in Vietnam

Imported from OpenAlex (CC0) — nothing here is generated.