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Services Marketing
0 references·4 citing·13 second hop
Services Marketing (1995)Services MarketingThe Determinants of the Choices of Payment Methods for Goods and Services Transaction in Vietnam (2018)The Determinants of the Choic…Customer perceptions of services brands: a case study of J.D. Wetherspoons (2002)Customer perceptions of servi…Assessing the quality of service provided by market research agencies (2000)Assessing the quality of serv…Marktorientierte Führung von Dienstleistungsunternehmen — State of the Art und Entwicklungsperspektiven (1998)Marktorientierte Führung von …A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Refinement and reassessment of the SERVQUAL scale. (1991)Measuring Service Quality: A Reexamination and Extension (1992)What factors determine use of quality-related marketing research information? An empirical investigation (2001)Principles of Marketing (1972)Marketing Management and Strategy (1994)The criteria for successful services brands (2003)Managing in the Service Economy (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Putting the Service-Profit Chain to Work (1994)Delivering quality service: balancing customer perceptions and expectations (1990)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Multivariate Data Analysis (2000)
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  • 2000Assessing the quality of service provided by market research agencies22 cited
  • 2002Customer perceptions of services brands: a case study of J.D. Wetherspoons13 cited
  • 2018The Determinants of the Choices of Payment Methods for Goods and Services Transaction in Vietnam8 cited
  • 1998Marktorientierte Führung von Dienstleistungsunternehmen — State of the Art und Entwicklungsperspektiven8 cited

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