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Sound Branding · Study

BookSound Branding

Unknown author2014

Book2014

Sound Branding

Unknown author

16 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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2020Towards a common terminology for music branding campaigns 2019Verhaltenswissenschaftliche Grundlagen zur Markenführung 2019Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machen

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Year2014

Typebook

Published2014-01-01

VenueSpringer eBooks

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Citations16

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-8349-4015-5

openalex_workW4238481222

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