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Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machen · Study

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ChapterMultisensuale Markenführung: Marken mit allen Sinnen erlebbar machen

Karsten Kilian2019

Chapter2019

Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machen

5 citations·0/0 files stored·Springer Reference Wirtschaft

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1994The merging of the senses 1986Visual, auditory, and somatosensory convergence on cells in superior colliculus results in multisensory integration 2014Strategie und Technik der Markenführung 1998The User Illusion: Cutting Consciousness Down to Size 2005The perceived importance of sensory modalities in product usage: A study of self-reports 2007Multisensory Integration Shortens Physiological Response Latencies 200716 Multisensuales Markendesign als Basis ganzheitlicher Markenkommunikation

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2018Multisensualität in der Kommunikation wirkungsvoll gestaltenchapter · 9 shared references 2008Multisensory integration: current issues from the perspective of the single neuronreview · 3 shared references 2009Multisensory Enhancement in the Optic Tectum of the Barn Owl: Spike Count and Spike Timingarticle · 3 shared references 2009Adult Plasticity in Multisensory Neurons: Short-Term Experience-Dependent Changes in the Superior Colliculusarticle · 3 shared references 2010An emergent model of multisensory integration in superior colliculus neuronsarticle · 3 shared references 2009Spatiotemporal architecture of cortical receptive fields and its impact on multisensory interactionsarticle · 3 shared references

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Year2019

Typechapter

Published2019-01-01

VenueSpringer Reference Wirtschaft

ISSN-L2510-0890

Languagede

Citations5

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-13342-9_38

openalex_workW2604936274

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