SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Multisensualität in der Kommunikation wirkungsvoll gestalten · Study

ChapterShelves

ChapterMultisensualität in der Kommunikation wirkungsvoll gestalten

Karsten Kilian2018

Chapter2018

Multisensualität in der Kommunikation wirkungsvoll gestalten

10 citations·0/0 files stored·Springer Reference Wirtschaft

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 10 citations exist upstream.

References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1994The merging of the senses 1986Visual, auditory, and somatosensory convergence on cells in superior colliculus results in multisensory integration 2014Strategie und Technik der Markenführung 2008Keeping One's Distance 1998The User Illusion: Cutting Consciousness Down to Size 2008Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues 2006Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound

Cited by

2018Handbuch Techniken der Kommunikation

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2019Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machenchapter · 9 shared references 2019Hand-Feel Touch Cues and Their Influences on Consumer Perception and Behavior with Respect to Food Products: A Reviewreview · 4 shared references 2008Multisensory integration: current issues from the perspective of the single neuronreview · 3 shared references 2014Store Atmospherics: A Multisensory Perspectivearticle · 3 shared references 2011Multisensory design: Reaching out to touch the consumerarticle · 3 shared references 2015Eating with our ears: assessing the importance of the sounds of consumption on our perception and enjoyment of multisensory flavour experiencesarticle · 3 shared references

Details

Year2018

Typechapter

Published2018-01-01

VenueSpringer Reference Wirtschaft

ISSN-L2510-0890

Languagede

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/978-3-658-04653-8_9

openalex_workW2810409748

Links

Imported from OpenAlex (CC0) — nothing here is generated.