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Multisensualität in der Kommunikation wirkungsvoll gestalten
16 references·1 citing·39 second hop
Multisensualität in der Kommunikation wirkungsvoll gestalten (2018)Multisensualität in der Kommunikation wir…Strategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Customer sense: how the 5 senses influence buying behavior (2013)Customer sense: how the 5 sen…Keeping One's Distance (2008)Keeping One's DistanceDoes Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues (2008)Does Touch Affect Taste? The …Von der Markenidentität zum Markenklang als Markenelement (2007)Von der Markenidentität zum M…Multisensory Integration Shortens Physiological Response Latencies (2007)Multisensory Integration Shor…16 Multisensuales Markendesign als Basis ganzheitlicher Markenkommunikation (2007)16 Multisensuales Markendesig…Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound (2006)Brand Sense: How to Build Pow…The perceived importance of sensory modalities in product usage: A study of self-reports (2005)The perceived importance of s…Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (2005)Brand Sense: Build Powerful B…Factors influencing audiovisual fission and fusion illusions (2004)Factors influencing audiovisu…The User Illusion: Cutting Consciousness Down to Size (1998)The User Illusion: Cutting Co…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The merging of the senses (1994)The merging of the sensesVisual, auditory, and somatosensory convergence on cells in superior colliculus results in multisensory integration (1986)Visual, auditory, and somatos…Convenience Food Packaging and the Perception of Product Quality (1977)Convenience Food Packaging an…Handbuch Techniken der Kommunikation (2018)Handbuch Techniken der Kommun…The need for cognition. (1982)How do self-attributed and implicit motives differ? (1989)To have and to Hold: The Influence of Haptic Information on Product Judgments (2003)The Effect of Mere Touch on Perceived Ownership (2009)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Value co-creation: concept and measurement (2014)Hearing lips and seeing voices (1976)What you see is what you hear (2000)Is inefficient multisensory processing associated with falls in older people? (2011)A Neural Circuit for Auditory Dominance over Visual Perception (2017)The neural dynamics of hierarchical Bayesian causal inference in multisensory perception (2019)Judgment under Uncertainty: Heuristics and Biases (1974)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Perceptions of climate change and willingness to save energy related to flood experience (2011)Is psychology suffering from a replication crisis? What does “failure to replicate” really mean? (2015)Responses to visual stimulation and relationship between visual, auditory, and somatosensory inputs in mouse superior colliculus (1975)Auditory and visual maps of space in the optic tectum of the owl (1982)Interactions Among Converging Sensory Inputs in the Superior Colliculus (1983)Auditory-Visual Integration during Multimodal Object Recognition in Humans: A Behavioral and Electrophysiological Study (1999)Multisensory Interplay Reveals Crossmodal Influences on ‘Sensory-Specific’ Brain Regions, Neural Responses, and Judgments (2008)Infant Intersubjectivity: Research, Theory, and Clinical Applications (2001)Merging the senses into a robust percept (2004)Multisensory integration: current issues from the perspective of the single neuron (2008)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Herausforderungen und Aufgaben des Markenmanagements (2005)Strategic Brand Management (2023)A Framework for Understanding Poverty (1998)Consciousness as Integrated Information: a Provisional Manifesto (2008)Cybernetic Big Five Theory (2014)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Shaping the Halal into a brand? (2010)Store Atmospherics: A Multisensory Perspective (2014)Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2005)Experience Marketing: Concepts, Frameworks and Consumer Insights (2011)The customer value proposition: evolution, development, and application in marketing (2017)
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1994The merging of the senses1,897 cited
  • 1986Visual, auditory, and somatosensory convergence on cells in superior colliculus results in multisensory integration1,181 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 2008Keeping One's Distance475 cited
  • 1998The User Illusion: Cutting Consciousness Down to Size432 cited
  • 2008Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues419 cited
  • 2006Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound293 cited
  • 2005Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound274 cited
  • 2004Factors influencing audiovisual fission and fusion illusions213 cited
  • 2005The perceived importance of sensory modalities in product usage: A study of self-reports211 cited
  • 2007Multisensory Integration Shortens Physiological Response Latencies191 cited
  • 1977Convenience Food Packaging and the Perception of Product Quality166 cited
  • 2013Customer sense: how the 5 senses influence buying behavior59 cited
  • 200716 Multisensuales Markendesign als Basis ganzheitlicher Markenkommunikation

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50 cited
  • 2007Von der Markenidentität zum Markenklang als Markenelement14 cited
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    • 2018Handbuch Techniken der Kommunikation7 cited