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Customer sense: how the 5 senses influence buying behavior · Study

WorkCustomer sense: how the 5 senses influence buying behavior

Unknown author2013

Work2013

Customer sense: how the 5 senses influence buying behavior

Unknown author

59 citations·0/0 files stored·Choice Reviews Online

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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2014Store Atmospherics: A Multisensory Perspective 2020Senses of place: architectural design for the multisensory mind 2016Reflections on customer-based brand equity: perspectives, progress, and priorities 2015Sensory expectations elicited by the sounds of opening the packaging and pouring a beverage 2015Sonic branding: A consumer-oriented literature review 2017LIVING POSITIVE EXPERIENCES IN STORE: HOW IT INFLUENCES SHOPPING EXPERIENCE VALUE AND SATISFACTION?2018Shedding light on the use of single and multisensory cues and their effect on consumer behaviours 2019Visual merchandising of pastries in foodscapes: The influence of plate colours on consumers’ flavour expectations and perceptions

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Year2013

Typeother

Published2013-12-19

VenueChoice Reviews Online

ISSN-L0009-4978

Languageen

Citations59

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.5860/choice.51-2758

openalex_workW561007888

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