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Cited by

• 2014Store Atmospherics: A Multisensory Perspective684 cited
• 2020Senses of place: architectural design for the multisensory mind508 cited
• 2016Reflections on customer-based brand equity: perspectives, progress, and priorities405 cited
• 2015Sensory expectations elicited by the sounds of opening the packaging and pouring a beverage84 cited
• 2015Sonic branding: A consumer-oriented literature review57 cited
• 2017LIVING POSITIVE EXPERIENCES IN STORE: HOW IT INFLUENCES SHOPPING EXPERIENCE VALUE AND SATISFACTION?50 cited
• 2018Shedding light on the use of single and multisensory cues and their effect on consumer behaviours49 cited
• 2019Visual merchandising of pastries in foodscapes: The influence of plate colours on consumers’ flavour expectations and perceptions44 cited
• 2019Consumer reactions to olfactory congruence with brand image40 cited
• 2020The Power of Consequential Product Sounds27 cited
• 2018Through the lens of self-construal21 cited
• 2017Stimulating Curiosity and Consumer Experience in a Retailer20 cited
• 2019Sensory Marketing and its Effect on Hotel Market-Share: Perception of Hotel Customers20 cited
• 2018Is it the staff or is it the food? How the attire of restaurant employees affects customer judgments of food quality