References

• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1994The merging of the senses1,897 cited
• 1986Visual, auditory, and somatosensory convergence on cells in superior colliculus results in multisensory integration1,181 cited
• 2014Strategie und Technik der Markenführung731 cited
• 1998The User Illusion: Cutting Consciousness Down to Size432 cited
• 2005The perceived importance of sensory modalities in product usage: A study of self-reports211 cited
• 2007Multisensory Integration Shortens Physiological Response Latencies191 cited
• 200716 Multisensuales Markendesign als Basis ganzheitlicher Markenkommunikation50 cited
• 2014Sound Branding16 cited
• 2007Von der Markenidentität zum Markenklang als Markenelement14 cited
• 2012Markenkraft im Mittelstand8 cited
• 2013The Sound Of Success – How to Keep a Brand Orchestra In Tune With Its MARKnum Opus7 cited
• 2009Haptische Reize in der Kommunikation6 cited

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