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Markenkraft im Mittelstand

Oliver Carlo Errichiello · Arnd Zschiesche

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

Erfolgreiche Markenführung ist nicht das Ergebnis eines ausufernden Werbeetats, eines schnittigen Logos oder eines poppigen Messestandes mit Hochglanzbroschüren, sondern basiert auf konkreten Leistung

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2019Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machen

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