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Markenkraft im Mittelstand
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Markenkraft im Mittelstand (2012)Markenkraft im MittelstandMultisensuale Markenführung: Marken mit allen Sinnen erlebbar machen (2019)Multisensuale Markenführung: …Visual, auditory, and somatosensory convergence on cells in superior colliculus results in multisensory integration (1986)The merging of the senses (1994)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)
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  • 2019Multisensuale Markenführung: Marken mit allen Sinnen erlebbar machen5 cited

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