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History of Marketing Thought · Study

BookHistory of Marketing Thought

Mark Tadajewski2008

Book2008

History of Marketing Thought

Mark Tadajewski · D.G. Brian Jones

78 citations·0/0 files stored·SAGE Publications Ltd eBooks

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American History and Culture Marketing and Advertising Strategies Management Theory and Practice

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2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research 2005International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward 2014The American Marketing Association 2014Historical research in marketing theory and practice: a review essay 2009The foundations of relationship marketing: reciprocity and trade relations 2001Robert Bartels and the History of Marketing Thought 2008Rethinking the Emergence of Relationship Marketing 2014Relational marketing: development, debates and directions

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Year2008

Typebook

Published2008-01-01

VenueSAGE Publications Ltd eBooks

Languageen

Citations78

Files0 public / 0

ShelfAmerican History and Culture

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doi10.4135/9781446263617

openalex_workW4238564498

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