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History of Marketing Thought
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  • 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
  • 2005International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward101 cited
  • 2014The American Marketing Association90 cited
  • 2014Historical research in marketing theory and practice: a review essay62 cited
  • 2009The foundations of relationship marketing: reciprocity and trade relations52 cited
  • 2001Robert Bartels and the History of Marketing Thought51 cited
  • 2008Rethinking the Emergence of Relationship Marketing46 cited
  • 2014Relational marketing: development, debates and directions44 cited
  • 2006Historical Research in the Journal of Macromarketing , 1981–200543 cited
  • 2012Character analysis and racism in marketing theory and practice43 cited
  • 2005Sources of immoderation and proportion in marketing thought43 cited
  • 2008The past is a foreign country: amnesia and marketing theory43 cited
  • 2012From Marketing Ideology to Branding Ideology42 cited
  • 2008Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries41 cited

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2007
Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education
36 cited
  • 2023Look up! Cinq propositions de recherche pour repenser le marketing dans une société post-croissance36 cited