The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice

Joel C. Huber · Dick R. Wittink · John A. Fiedler · Richard J. Miller

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Economic and Environmental Valuation Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

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Joel Huber, Dick R. Wittink, John A. Fiedler, Richard Miller, The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice, Journal of Marketing Research, Vol. 30, No. 1 (Feb., 1993), pp. 105-114

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