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Joel C. Huber · Study

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Joel C. Huber

56 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0002-6479-2794

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Citations9,312

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Most cited in this library

Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis1982 · 1,944 citations
The Importance of Utility Balance in Efficient Choice Designs1996 · 1,101 citations
The Impact of Inferential Beliefs on Product Evaluations1982 · 481 citations
Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects1983 · 447 citations
The Impact of Anticipating Satisfaction on Consumer Choice2000 · 350 citations

Works

56 shown

APA handbook of consumer psychology.

American Psychological Association eBooks·2021·3 authors·book

37citations

Components of attentional effort for repeated tasks

Journal of Behavioral Decision Making·2020·4 authors·Open access

5citations

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Journal of Business Research·2019·3 authors

34citations

Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference

International Journal of Research in Marketing·2018·2 authors

56citations

MTurk Character Misrepresentation: Assessment and Solutions

Journal of Consumer Research·2017·3 authors

329citations

How Many Options? Behavioral Responses to Two versus Five Alternatives per Choice

mediaTUM – the media and publications repository of the Technical University Munich (Technical University Munich)·2017·3 authors

·other

·Open access

11citations

Reflections on the replication corner: In praise of conceptual replications

International Journal of Research in Marketing·2015·4 authors

122citations

Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice

Journal of Marketing Research·2015·3 authors·Open access

140citations

Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models

Sage eBooks·2015·6 authors·book

0citations

The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice

Journal of Marketing Research·2014·5 authors

21citations

Let's be Honest about the Attraction Effect

Journal of Marketing Research·2014·3 authors

153citations

A Topical History of JMR

Journal of Marketing Research·2014·3 authors

44citations

Introduction to the special issue bridging behavioral decision theory and social psychology

Journal of Consumer Psychology·2011·2 authors·editorial·Open access

4citations

Estimating discount rates for environmental quality from utility-based choice experiments

Journal of Risk and Uncertainty·2008·3 authors

96citations

Reinforcement versus balance response in sequential choice

Marketing Letters·2008·3 authors

39citations

The Value of Sticky Articles

Journal of Marketing Research·2008·1 author

16citations

Nonconscious Goals and Consumer Choice

Journal of Consumer Research·2008·4 authors

329citations

Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand

Journal of Consumer Research·2008·3 authors

128citations

Reference dependence in iterative choices

Organizational Behavior and Human Decision Processes·2008·3 authors

18citations

The Economic Value of Water Quality

Environmental and Resource Economics·2008·3 authors

98citations

The Shopping Momentum Effect

Journal of Marketing Research·2007·3 authors

212citations

Gone But Not Forgotten: the Role of Unacceptable Options in Decision Making

Ghent University Academic Bibliography (Ghent University)·2006·3 authors·thesis·Open access

1citations

When Do Losses Loom Larger than Gains?

Journal of Marketing Research·2005·3 authors

264citations

Emotional Bidders—An Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction

Management Science·2005·4 authors

153citations

Altering Experienced Utility: The Impact of Story Writing and Self‐Referencing on Preferences

Journal of Consumer Research·2004·2 authors

81citations

A Comment on Metacognitive Experiences and Consumer Choice

Journal of Consumer Psychology·2004·1 author

18citations

Non-Conscious Influences on Consumer Choice

Marketing Letters·2002·11 authors

236citations

Compensating for Public Harms: Why Public Goods Are Preferred to Money

Land Economics·2002·3 authors

52citations

Expressing Preferences in a Principal-Agent Task: A Comparison of Choice, Rating, and Matching

Organizational Behavior and Human Decision Processes·2002·2 authors

66citations

Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments

Journal of Consumer Research·2001·2 authors

134citations

On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths

Marketing Letters·2001·2 authors·Open access

257citations

The Impact of Anticipating Satisfaction on Consumer Choice

Journal of Consumer Research·2000·2 authors

350citations

Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility

Marketing Letters·1997·9 authors

36citations

The Importance of Utility Balance in Efficient Choice Designs

Journal of Marketing Research·1996·2 authors

1,101citations

A Reference Lottery Metric for Valuing Health

Management Science·1996·3 authors

90citations

A Theory of Cutoff Formation Under Imperfect Information

Management Science·1996·2 authors

39citations

Special Session Summary the Antecedents and Consequences of Choice Deferral

ACR North American Advances·1995·1 author

1citations

The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice

Journal of Marketing Research·1993·3 authors

179citations

The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice

Journal of Marketing Research·1993·4 authors

85citations

Market segmentation analysis of potential inter-city rail travelers

Transportation·1992·2 authors

27citations

Adapting Cutoffs to the Choice Environment: The Effects of Attribute Correlation and Reliability

Journal of Consumer Research·1991·2 authors

101citations

Pricing environmental health risks: survey assessments of risk-risk and risk-dollar trade-offs for chronic bronchitis

Journal of Environmental Economics and Management·1991·3 authors

328citations

Brand experience as a moderator of the negative impact of promotions

Marketing Letters·1991·2 authors

27citations

Paired comparison and contingent valuation approaches to morbidity risk valuation

Journal of Environmental Economics and Management·1988·3 authors

121citations

The Relationship between Prior Brand Knowledge and Information Acquisition Order

Journal of Consumer Research·1988·3 authors

82citations

5. Risk-Dollar Tradeoffs, Risk Perceptions, and Consumer Behavior

Harvard University Press eBooks·1987·3 authors·chapter

35citations

An Investigation of the Rationality of Consumer Valuations of Multiple Health Risks

The RAND Journal of Economics·1987·3 authors

333citations

Geographic differences and the location of new manufacturing facilities

Journal of Urban Economics·1987·3 authors

172citations

Effects of Competitive Context and of Additional Information on Price Sensitivity

Journal of Marketing Research·1986·3 authors

72citations

Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects

Journal of Consumer Research·1983·2 authors

447citations

The Effect of Set Composition on Item Choice: Separating Attraction, Edge Aversion, and Substitution Effects

ACR North American Advances·1983·1 author

12citations

The Impact of Inferential Beliefs on Product Evaluations

Journal of Marketing Research·1982·2 authors

481citations

Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis

Journal of Consumer Research·1982·3 authors

1,944citations

Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics

Journal of Consumer Research·1979·2 authors

78citations

A Note on the Fishbein Attitude Model As an Expected Utility Model

ACR North American Advances·1979·2 authors

1citations

Bootstrapping of Data and Decisions

Journal of Consumer Research·1975·1 author

16citations