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This chapter begins with a description of how the goal concept emerged in the history of the psychology of motivation to better understand the important role it plays in current research on motivation. The chapter then turns to the self-regulation of goal pursuit. The effects and underlying processes of two different self-regulation strategies will be discussed in detail: mental contrasting and forming implementation intentions. The chapter concludes with a report of the results of recent intervention studies that combine the self-regulation strategies of mental contrasting and forming implementation intentions to help people enhance goal attainment in the health, academic, and interpersonal domains.
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