SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Factors Affecting the Adoption of E-Marketing by Decision Makers in SMEs
16 references·1 citing·39 second hop
Factors Affecting the Adoption of E-Marketing by Decision Makers in SMEs (2021)Factors Affecting the Adoption of E-Marke…Brand Communication in Social Media: A Research Agenda (2019)Brand Communication in Social…Customer relationship management and big data enabled: Personalization & customization of services (2018)Customer relationship managem…The usage of digital marketing channels in SMEs (2015)The usage of digital marketin…Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia (2015)Determinant Factors of E-comm…Assessing the determinants of cloud computing adoption: An analysis of the manufacturing and services sectors (2014)Assessing the determinants of…Diffusion of Innovations (2013)Diffusion of InnovationsCloud computing adoption by SMEs in the north east of England (2013)Cloud computing adoption by S…A conceptual model for the process of IT innovation adoption in organizations (2012)A conceptual model for the pr…Literature Review of Information Technology Adoption Models at Firm Level (2011)Literature Review of Informat…Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations (2011)Factors affecting E-Marketing…Adoption of e‐commerce applications in SMEs (2011)Adoption of e‐commerce applic…Predicting SMEs' adoption of enterprise systems (2009)Predicting SMEs' adoption of …Adopters and non-adopters of e-procurement in Singapore: An empirical study (2008)Adopters and non-adopters of …A Review of the Predictors, Linkages, and Biases in IT Innovation Adoption Research (2006)A Review of the Predictors, L…The processes of technological innovation (1991)The processes of technologica…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Extending UTAUT with competitive pressure for SMEs digitalization adoption in two European nations: a multi-group analysis (2023)Extending UTAUT with competit…Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Electronic Data Interchange and Small Organizations: Adoption and Impact of Technology (1995)Diffusion of Innovations 1 (2019)Impact of information technology innovation on firm performance in Kenya (2019)Adoption of artificial intelligence (AI) for talent acquisition in IT/ITeS organizations (2020)COVID-19 pandemic digitization lessons for sustainable development of micro-and small- enterprises (2021)Social Learning Theory. (1978)Qualitative Data Analysis: An Expanded Sourcebook (1994)Examining cloud computing adoption intention, pricing mechanism, and deployment model (2014)Understanding determinants of cloud computing adoption using an integrated TAM-TOE model (2015)Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)The unified theory of acceptance and use of technology (UTAUT): a literature review (2015)Digital innovation: A review and synthesis (2018)The Practice of Social Research (1989)The Enterprise System Experience— From Adoption to Success (2000)The Technology–Organization–Environment Framework (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)An adoption framework for mobile augmented reality games: The case of Pokémon Go (2017)The adoption of artificial intelligence and robotics in the hotel industry: prospects and challenges (2020)A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology (1998)Understanding e‐business adoption across industries in European countries (2010)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean (2018)Social media and entrepreneurship research: A literature review (2019)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)The diffusion of innovations (1983)An Integrated Model of Information Systems Adoption in Small Businesses (1999)Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry (2005)The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective on E-Business (2006)Exploring artificial intelligence adoption in public organizations: a comparative case study (2022)
this work references cited by second hop

References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology75,250 cited
  • 1991The processes of technological innovation2,145 cited
  • 2014Assessing the determinants of cloud computing adoption: An analysis of the manufacturing and services sectors1,345 cited
  • 2011Literature Review of Information Technology Adoption Models at Firm Level1,341 cited
  • 2006A Review of the Predictors, Linkages, and Biases in IT Innovation Adoption Research1,148 cited
  • 2013Cloud computing adoption by SMEs in the north east of England795 cited
  • 2015The usage of digital marketing channels in SMEs719 cited
  • 2015Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia642 cited
  • 2011Adoption of e‐commerce applications in SMEs621 cited
  • 2009Predicting SMEs' adoption of enterprise systems582 cited
  • 2013Diffusion of Innovations498 cited
  • 2019Brand Communication in Social Media: A Research Agenda453 cited
  • 2012A conceptual model for the process of IT innovation adoption in organizations449 cited
  • 2018Customer relationship management and big data enabled: Personalization & customization of services408 cited
  • 2008Adopters and non-adopters of e-procurement in Singapore: An empirical study

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

397 cited
  • 2011Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations383 cited
  • Cited by

    • 2023Extending UTAUT with competitive pressure for SMEs digitalization adoption in two European nations: a multi-group analysis112 cited