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Erratum
2 references·0 citing·9 second hop
Erratum (1989)ErratumSuccessful Direct Marketing Methods (2008)Successful Direct Marketing M…Comment (1988)CommentBook Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)The mind of the strategist: The art of Japanese business (1982)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development (2002)Managerial action and resource‐advantage theory: conceptual frameworks emanating from a positive theory of competition (2012)Diagnosing the supplementary services model: Empirical validation, advancement and implementation (2013)Text message advertising: Response rates and branding effects (2005)Classifying the segmentation of customer value via RFM model and RS theory (2008)Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content (2016)
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  • 2008Successful Direct Marketing Methods136 cited
  • 1988Comment24 cited

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