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Multisensory Packaging · Study

BookMultisensory Packaging

Unknown author2018

Book2018

Multisensory Packaging

Unknown author

100 citations·0/0 files stored·Springer eBooks

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Consumer Packaging Perceptions and Trends Consumer Retail Behavior Studies Material Properties and Processing

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2022The influence of creative packaging design on customer motivation to process and purchase decisions 2019Hand-Feel Touch Cues and Their Influences on Consumer Perception and Behavior with Respect to Food Products: A Review 2021Explaining Crossmodal Correspondences Between Colours and Tastes 2019Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels 2022Visual communication via the design of food and beverage packaging 2020What Can Neuromarketing Tell Us about Food Packaging?2020All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?2019The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products

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Year2018

Typebook

Published2018-11-28

VenueSpringer eBooks

Languageen

Citations100

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1007/978-3-319-94977-2

openalex_workW4239299998

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