References

No references inside the corpus for this window.

Cited by

• 2022The influence of creative packaging design on customer motivation to process and purchase decisions89 cited
• 2019Hand-Feel Touch Cues and Their Influences on Consumer Perception and Behavior with Respect to Food Products: A Review74 cited
• 2021Explaining Crossmodal Correspondences Between Colours and Tastes72 cited
• 2019Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels71 cited
• 2022Visual communication via the design of food and beverage packaging67 cited
• 2020What Can Neuromarketing Tell Us about Food Packaging?60 cited
• 2020All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?58 cited
• 2019The color–flavor incongruency effect in product evaluation and brand perception56 cited
• 2019The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products56 cited
• 2022Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of cheeses55 cited
• 2019Product touch in the real and digital world: How do consumers react?55 cited
• 2020Shitsukan — the Multisensory Perception of Quality43 cited
• 2021Virtual Terroir and the Premium Coffee Experience