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A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses

90 citations0/0 files storedJournal of Marketing Research

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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Steven P. Brown, Pamela M. Homer, J. Jeffrey Inman, A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses, Journal of Marketing Research, Vol. 35, No. 1 (Feb., 1998), pp. 114-126

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