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Pamela Miles Homer

24 works· latest 2017· 4 institutionscluster: provisionalORCID 0000-0002-3596-6011

h-index21

i1024

Citations7,547

Works here24

Most cited in this library

A structural equation test of the value-attitude-behavior hierarchy.1988 · 1,891 citations
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1985 · 1,316 citations
Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)1986 · 707 citations
The involvement—commitment model: Theory and implications1988 · 487 citations
Alternative measurement approaches to consumer values: The list of values and the rokeach value survey1985 · 417 citations

Works

24 shown

Understanding the power of hope and empathy in healthcare marketing

Journal of Consumer Marketing·2017·5 authors

72citations

Do opposites attract? Understanding opposition in promotion

Journal of Business Research·2011·2 authors

17citations

Product Placements

Journal of Advertising·2009·1 author

159citations

Perceived quality and image: When all is not “rosy”

Journal of Business Research·2007·1 author

134citations

Self-brand connections: The role of attitude strength and autobiographical memory primes

Journal of Business Research·2007·2 authors

138citations

RELATIONSHIPS AMONG AD-INDUCED AFFECT, BELIEFS, AND ATTITUDES: Another Look

Journal of Advertising·2006·1 author

118citations

The Situational Impact of Brand Image Beliefs

Journal of Consumer Psychology·

Values, Susceptibility to Normative Influence, and Attribute Importance Weights: A Nomological Analysis

Journal of Consumer Psychology·2001·3 authors·Open access

184citations

A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses

Journal of Marketing Research·1998·3 authors·review

216citations

A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses

Journal of Marketing Research·1998·2 authors·review

90citations

Personal values and gift-giving behaviors: A study across cultures

Journal of Business Research·1991·3 authors

166citations

The Mediating Role of Attitude toward the Ad: Some Additional Evidence

Journal of Marketing Research·1990·1 author

394citations

A structural equation test of the value-attitude-behavior hierarchy.

Journal of Personality and Social Psychology·1988·2 authors

1,891citations

The involvement—commitment model: Theory and implications

Journal of Business Research·1988·3 authors

487citations

A structural equation test of the value^attitude)ehavior hierarchy.

Journal of Personality and Social Psychology·1988·2 authors

17citations

A Social Adaptation Explanation of the Effects of Surrealism on Advertising

Journal of Advertising·1986·2 authors

45citations

Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

Journal of Consumer Research·1985·2 authors

1,316citations

Androgyny and Midday Mastication: Do Real Men Eat Quiche?

ACR North American Advances·1985·2 authors

26citations