What College and University Websites Reveal about the Purposes of Higher Education

Kem Saichaie · Christopher C. Morphew

108 citations0/0 files storedThe Journal of Higher Education

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Higher Education Governance and Development University Challenges and Reforms Organizational Strategy and Culture

Abstract

College and university websites play an important role in the college search process. This study examines the textual and visual elements on the websites of 12 colleges and universities. Findings suggest that websites communicate a message consistent with private purposes of education and inconsistent with those linked to public purposes.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 108 citations exist upstream.

References

1993Critical Discourse Analysis and the Marketization of Public Discourse: The Universities 1997Public Goods, Private Goods: The American Struggle Over Educational Goals 2006Mission Statements: A Thematic Analysis of Rhetoric Across Institutional Type 2008What's Being Sold and To What End?: A Content Analysis of College Viewbooks 1994Buying and Selling Higher Education 2003Excellence, leadership, skills, diversity: marketing liberal arts education 2011How Robust Are the Findings ofAcademically Adrift?2010An Analysis of Baccalaureate College Mission Statements

Cited by

2016Changing missions? How the strategic plans of research-intensive universities in Northern Europe and North America balance competing identities 2021Transforming whose lives? The portrayal of international sport for development volunteering by UK Higher Education Institutions 2018A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education 2019Marketing Christian higher education in Canada: a ‘nested’ fields perspective 2023

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.