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What College and University Websites Reveal about the Purposes of Higher Education

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References

1993Critical Discourse Analysis and the Marketization of Public Discourse: The Universities1,818 cited
1997Public Goods, Private Goods: The American Struggle Over Educational Goals1,119 cited
2006Mission Statements: A Thematic Analysis of Rhetoric Across Institutional Type603 cited
2008What's Being Sold and To What End?: A Content Analysis of College Viewbooks212 cited
1994Buying and Selling Higher Education186 cited
2003Excellence, leadership, skills, diversity: marketing liberal arts education123 cited
2011How Robust Are the Findings ofAcademically Adrift?119 cited
2010An Analysis of Baccalaureate College Mission Statements105 cited
2001Lots of Fun, Not Much Work, and No Hassles: Marketing Images of Higher Education80 cited

Cited by

2016Changing missions? How the strategic plans of research-intensive universities in Northern Europe and North America balance competing identities98 cited
2021Transforming whose lives? The portrayal of international sport for development volunteering by UK Higher Education Institutions21 cited
2018A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education16 cited
2019Marketing Christian higher education in Canada: a ‘nested’ fields perspective13 cited
2023Markers of entanglement: Survival strategies within the neoliberal university and the promise of carceral futures

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12 cited