Consumer Buying Behavior at Shopping Malls: Does Gender Matter?

Ankit Katrodia · Micheline Juliana Naude · S. Soni

22 citations0/0 files storedJournal of Economics and Behavioral Studies

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The development of shopping malls is a major social and global phenomenon that has unearthed a novel facet for customer satisfaction and their consequent or relative buying behavior. The aim of his paper was to explore the gender differences in consumer buying behavior at selected Durban shopping malls. It is an observational cross-sectional study carried out on 700 randomly selected respondents to study buying capacity, buying behavior and shopping experience of male and female consumers at shopping malls in the city of Durban, South Africa. Data was collected through pre-tested semi-structured questionnaire with closed ended questions. The study revealed that there are notable gender differences, which shape shopping behavior among men and women. Time and money spent at the mall was significantly high among female as compared to male consumers. Consequently, the results attributed that personal attributes and shopping mall attractiveness factors played a crucial role in influencing customer shopping behavior amongst the mall shoppers. The study concludes that gender differences are prevalent in the buying behavior of customers at the select shopping malls in Durban, South Africa. Average time spent by female is high as compared to male which also affect their average money spent at shopping mall. Psychological, Social and Cultural factors are highly influencing customersâ€™ buying behavior at shopping malls.

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References

2013Generation Y values and lifestyle segments 2015Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com 2012Gender differences in brand commitment, impulse buying, and hedonic consumption 2007Shopping malls attractiveness: a segmentation approach 2017Determinants of personal factors in influencing the buying behavior of consumers in sales promotion: a case of fashion industry 2013Effects of consumer psychographics and store characteristics in influencing shopping value and store switching 2016Determinants of Shopping Mall Attractiveness: The Indian Context 2016Managing shopping experience through mall attractiveness dimensions

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