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Golden Arches East: McDonald's in East Asia · Study

WorkGolden Arches East: McDonald's in East Asia

James L. Watson2017

Work2017

Golden Arches East: McDonald's in East Asia

James L. Watson

93 citations·0/0 files stored·The SHAFR Guide Online

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International Business and FDI American History and Culture Franchising Strategies and Performance

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2002Kids and Commerce 2004Filial nationalism among Chinese teenagers with global identities 2013Can franchising be an economic development strategy? An empirical investigation 2009Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate 2013Mixed Blessings and Sorrowful Mysteries 2008The Dignity of Working Women 2001Historicization of the culture concept 2015Towards an Anthropology of Services

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Year2017

Typeother

Published2017-10-02

VenueThe SHAFR Guide Online

Languageen

Citations93

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1163/2468-1733_shafr_sim280020563

openalex_workW4239668946

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