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Golden Arches East: McDonald's in East Asia
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Cited by

  • 2002Kids and Commerce150 cited
  • 2004Filial nationalism among Chinese teenagers with global identities132 cited
  • 2017Qualitative Research in Advertising103 cited
  • 2013Can franchising be an economic development strategy? An empirical investigation36 cited
  • 2009Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate30 cited
  • 2013Mixed Blessings and Sorrowful Mysteries29 cited
  • 2008The Dignity of Working Women24 cited
  • 2001Historicization of the culture concept24 cited
  • 2015Towards an Anthropology of Services22 cited
  • 2003The Media of New Public Spaces in Global Cities: Subway advertising in Beijing, Hong Kong, Shanghai and Taipei10 cited
  • 2022Globalization and Affective Economy of Othering in South Korea: Emotional Particularism in Orion Choco Pie Advertisements4 cited
  • 2022Remapping spatiality in contemporary East Asian media engagement: reevaluating China ’ s Got Talent4 cited
  • 2013South Korean Advertising as Popular Culture4 cited

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