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Consumer's Purchase Decision Process: Stochastic Models
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Consumer's Purchase Decision Process: Stochastic Models (1969)Consumer's Purchase Decision Process: Sto…Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (2002)Antecedents of B2C Channel Sa…Consumers' Trust in a Brand and the Link to Brand Loyalty (1999)Consumers' Trust in a Brand a…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Does brand trust matter to brand equity? (2005)Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty (2007)On the Evaluation of Structural Equation Models (1988)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)The Technology Acceptance Model: Past, Present, and Future (2003)Validation Guidelines for IS Positivist Research (2004)A meta-analysis of the technology acceptance model (2006)
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  • 2002Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics1,205 cited
  • 1999Consumers' Trust in a Brand and the Link to Brand Loyalty711 cited

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