Domestic Living Space Furnishings, Culture Identity, and Media

Abstract

Consumption is an active process that engages the social world for individuals to make use of certain products.For many, the living room is the locus of product use, social activities, cultural values, and the personal narrative of the people who live in it.Consumers engage with their furniture in order for it to function effectively for them: It is thus used to furnish both the home and the self as well.Creating a certain living space with a particular use of furniture and interior decoration is the precise way in which the resident forms its arrangements, and builds a relationship with the surrounding objects in that living space.This activity, I argue, positions the residents in the process of presenting their personality characteristics and cultural identity.The Ethnographic approach is most appropriate methodology for research into such a personal area: the living room within the domestic environment.The topic of this research falls between different fields of studies including consumerism and media.This research reviews the influence of advertising in magazines and furniture shops on the meaning of living space design and how that encourages higher levels of consumption.

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