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Factors Influencing Customer Purchase Intention Towards Insurance Products
16 references·0 citing·38 second hop
Factors Influencing Customer Purchase Intention Towards Insurance Products (2020)Factors Influencing Customer Purchase Int…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations (2009)Does brand social power mean …PRINCIPLES OF ADVERTISING & IMC (2008)PRINCIPLES OF ADVERTISING & I…Factors influencing consumer behaviour (2008)Factors influencing consumer …The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan (2006)The influence of the country‐…Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)Formative Versus Reflective I…Predicting online purchase intentions for clothing products (2004)Predicting online purchase in…A framework for marketing management (2000)A framework for marketing man…Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)Use of partial least squares …The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…High-tech industry marketing: The elements of a sophisticated global strategy (1997)High-tech industry marketing:…Research methods for business: A skill building approach (1993)Research methods for business…The handbook of brand management (1992)The handbook of brand managem…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Logistical Management: The Integrated Supply Chain Process (1974)Logistical Management: The In…The Concept of the Marketing Mix (1964)The Concept of the Marketing …Significance tests and goodness of fit in the analysis of covariance structures. 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References

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  • 1993Research methods for business: A skill building approach16,985 cited
  • 2014A primer on partial least squares structural equation modeling (PLS-SEM)12,786 cited
  • 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies7,307 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 2006Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration3,409 cited
  • 1974Logistical Management: The Integrated Supply Chain Process1,175 cited
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  • 2006The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan451 cited
  • 2004Predicting online purchase intentions for clothing products383 cited
  • 2008Factors influencing consumer behaviour239 cited
  • 1992The handbook of brand management154 cited
  • 2008PRINCIPLES OF ADVERTISING & IMC94 cited
  • 2009

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Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations
76 cited
  • 1997High-tech industry marketing: The elements of a sophisticated global strategy68 cited
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