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The textile industry in Pakistan, a cornerstone of the nation's economy, faces a critical juncture in its evolution as it grapples with the imperative of sustainable supply chain management (SSCM).This study investigates the multifaceted challenges and opportunities embedded n the industry's transition towards sustainability, acknowledging its significant economic contributions while addressing environmental concerns.This study examines the industry's sustainability transition's complex challenges and opportunities, recognizing its economic and environmental impacts.The research examines backlash management, supplier distribution, sustainability verification, compliance, collaboration, corporate social responsibility (CSR), emissions management, renewable energy adoption, and supplier improvement using a robust framework from economics, environmental science, and sustainable development.The findings highlight backlash and international suppliers.Positive trends include widespread sustainability verification and CSR engagement.The study emphasizes the need for tailored policy interventions to guide the textile sector towards sustainable practices that balance economic growth and environmental responsibility.The study offers comprehensive policy recommendations based on its findings.Manage backlash, promote supplier diversification, standardize sustainability verification, enforce compliance regulations, foster collaboration, incentivize renewable energy adoption, and support supplier improvement initiatives with these recommendations.To promote sustainability, the study recommends transparent communication and sector-wide standards.The proposed policy framework aligns with global trends and addresses the growing demand for eco-friendly products to help the industry transition to a more sustainable future.These recommendations can boost Pakistan's textile industry's competitiveness and create a more sustainable and ethical supply chain.The study concludes that policymakers, businesses, and stakeholders must work together to sustain Pakistan's textile industry.
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