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New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact
0 references·16 citing·48 second hop
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  • 2009Multimarket Contact and Service Quality: Evidence From On-Time Performance In the U.S. Airline Industry146 cited
  • 2009Pricing response to entry and agglomeration effects113 cited
  • 2008Competitive Response to Radical Product Innovations108 cited
  • 2013Innovation in the Pharmaceutical Industry: The Process of Drug Discovery and Development98 cited
  • 2003Mutual Forbearance: The Role of Intrafirm Integration and Rewards78 cited
  • 2002Entry strategy for radical product innovations: A conceptual model and propositional inventory71 cited
  • 2009Designing a decision-support system for new product sales forecasting57 cited
  • 2017Pharmaceutical Product Recalls: Category Effects and Competitor Response43 cited
  • 2019The effects of multimarket contact on partner selection for technology cooperation41 cited
  • 2006The Relationships between Resource Configurations and Launch Strategies in Taiwan's IC Design Industry: An Exploratory Study38 cited
  • 2011Impact of market entrant characteristics on incumbent reactions to market entry32 cited
  • 2015Competitive Effects of Wal-Mart Supercenter Entry: Moderating Roles of Category and Brand Characteristics29 cited
  • 2004Analyzing the effects of a brand introduction on competitive structure using a market share attraction model29 cited

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  • 2000Commentary on Peter Leeflang and Dick Wittink's “Building models for marketing decisions: Past, present and future”25 cited
  • 2010Competitive reaction to the introduction of a new product: an exploratory market signalling study12 cited
  • 2015The line extension dilemma: Greater difference or similarity to existing products?11 cited