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ChapterMarketing communications

Jonathan Groucutt2004

Chapter2004

Marketing communications

Jonathan Groucutt · Paul Griseri

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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2001The McDonaldization of Society

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2006Ongoing search among industrial buyers 2014Why the PR strategy of storytelling improves employee engagement and adds value to CSR: An integrated literature review 2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach 2002The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Show and TV Advertising: A Cross Cultural Study Between the United States and South Korea 2018Compelling brand storytelling for luxury hotels 2020The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements 1994The ethics of business intelligence 2004The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness

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Year2004

Typechapter

Published2004-01-01

Languageen

Citations71

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-0-230-21451-4_7

openalex_workW4240567045

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