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Marketing communications
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References

  • 2001The McDonaldization of Society1,671 cited

Cited by

  • 2006Ongoing search among industrial buyers144 cited
  • 2014Why the PR strategy of storytelling improves employee engagement and adds value to CSR: An integrated literature review133 cited
  • 2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach127 cited
  • 2002The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Show and TV Advertising: A Cross Cultural Study Between the United States and South Korea54 cited
  • 2018Compelling brand storytelling for luxury hotels50 cited
  • 2020The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements50 cited
  • 1994The ethics of business intelligence28 cited
  • 2004The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness26 cited
  • 2014Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness19 cited
  • 2015The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry17 cited
  • 2015The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal12 cited
  • 2013Western popular music consumption by highly involved Chinese music fans

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11 cited
  • 2015Factors Influence on Packaging Design in an Impulse Consumer Purchasing Behavior: A Case Study of Doritos Pack10 cited
  • 2022Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis8 cited
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