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ChapterProjective Techniques

Francisco Javier Mesías Díaz2018

Chapter2018

Projective Techniques

Francisco Javier Mesías Díaz · M. Escribano

59 citations·0/0 files stored·Elsevier eBooks

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Psychological Testing and Assessment Sensory Analysis and Statistical Methods Consumer Behavior and Market Dynamics

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References

1999Enhancing the quality and credibility of qualitative analysis.1993Social Desirability Bias and the Validity of Indirect Questioning 2009An Introduction to Qualitative Research 2012Research methods in education 2000The Scientific Status of Projective Techniques 2011Triangulation: Establishing the Validity of Qualitative Studies 1995Seeing the Voice of the Customer: Metaphor-based Advertising Research 2010Projective techniques in consumer research

Cited by

2019Let’s Talk about Circular Economy: A Qualitative Exploration of Consumer Perceptions 2022Listening to children voices in early stages of new product development through co-creation – Creative focus group and online platform 2020Creating market opportunities in rural areas through the development of a brand that conveys sustainable and environmental values 2022Color is to flavor as shape is to texture: A choice‐based conjoint study of visual cues on chocolate packaging 2001Psychological Testing and Measurement

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2016Consumers as co-creators of new product ideas: An application of projective and creative research techniquesarticle · 4 shared references 2007Projective techniques in Taiwan and Asia‐Pacific market researcharticle · 4 shared references 2020Creating market opportunities in rural areas through the development of a brand that conveys sustainable and environmental valuesarticle · 4 shared references 2016Conceptual Advances in Consumers’ Semantic and Episodic Brand Memories: A Mixed Methods Explorationarticle · 4 shared references 2010Teaching Organizational Culture Using a Projective Technique: Collage Constructionarticle · 4 shared references 2015The Role of Packaging and Presentation Format in Consumers’ Preferences for Food: An Application of Projective Techniquesarticle · 3 shared references

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Year2018

Typechapter

Published2018-01-01

VenueElsevier eBooks

Languageen

Citations59

Files0 public / 0

ShelfPsychological Testing and Assessment

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doi10.1016/b978-0-08-102089-0.00004-2

openalex_workW4240701496

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2024

A food product development project with humanitarian character: an exploratory study