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Projective Techniques
16 references·6 citing·45 second hop
Projective Techniques (2018)Projective TechniquesThe Role of Packaging and Presentation Format in Consumers’ Preferences for Food: An Application of Projective Techniques (2015)The Role of Packaging and Pre…Research methods in education (2012)Research methods in educationTriangulation: Establishing the Validity of Qualitative Studies (2011)Triangulation: Establishing t…Projective techniques in consumer research (2010)Projective techniques in cons…Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages (2010)Multi‐method research on cons…Identifying important package features of milk desserts using free listing and word association (2010)Identifying important package…An Introduction to Qualitative Research (2009)An Introduction to Qualitativ…Review of Marketing Research (2005)Review of Marketing ResearchProjective Techniques in Market Research: Valueless Subjectivity or Insightful Reality? A Look at the Evidence for the Usefulness, Reliability and Validity of Projective Techniques in Market Research (2005)Projective Techniques in Mark…Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique (2001)Interpreting Consumer Percept…Using Projective Techniques in Education Research (2000)Using Projective Techniques i…The Scientific Status of Projective Techniques (2000)The Scientific Status of Proj…Enhancing the quality and credibility of qualitative analysis. (1999)Enhancing the quality and cre…Seeing the Voice of the Customer: Metaphor-based Advertising Research (1995)Seeing the Voice of the Custo…Social Desirability Bias and the Validity of Indirect Questioning (1993)Social Desirability Bias and …Projective Techniques in Marketing Research (1950)Projective Techniques in Mark…A food product development project with humanitarian character: an exploratory study (2024)A food product development pr…Listening to children voices in early stages of new product development through co-creation – Creative focus group and online platform (2022)Listening to children voices …Color is to flavor as shape is to texture: A choice‐based conjoint study of visual cues on chocolate packaging (2022)Color is to flavor as shape i…Creating market opportunities in rural areas through the development of a brand that conveys sustainable and environmental values (2020)Creating market opportunities…Let’s Talk about Circular Economy: A Qualitative Exploration of Consumer Perceptions (2019)Let’s Talk about Circular Eco…Psychological Testing and Measurement (2001)Psychological Testing and Mea…Basics of Qualitative Research: Grounded Theory Procedures and Techniques. 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(2005)Implicit measures: A normative analysis and review. (2009)Naturalistic inquiry (1985)Qualitative Data Analysis: An Expanded Sourcebook (1994)BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)Conceptualizing special interest tourism—frameworks for analysis (2005)How smartphone advertising influences consumers' purchase intention (2018)Marketing Research: Methodological Foundations (1977)Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior (1981)Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom, South Africa (2010)Envy on Facebook: a hidden threat to users' life satisfaction? (2013)Research Note—Why Following Friends Can Hurt You: An Exploratory Investigation of the Effects of Envy on Social Networking Sites among College-Age Users (2015)Qualitative research and evaluation methods (1980)Basics of Qualitative Research (1992)Mixed Method Research: Instruments, Validity, Reliability and Reporting Findings (2013)Skype as a Tool for Qualitative Research Interviews (2016)QUALITATIVE RESEARCH METHODOLOGY IN SOCIAL SCIENCES AND RELATED SUBJECTS (2018)The Point of Triangulation (2001)Restorative Justice Theory and Practice: Addressing the Discrepancy (2007)The effectiveness of wikis for project-based learning in different disciplines in higher education (2017)Denzin’s Paradigm Shift: Revisiting Triangulation in Qualitative Research (2018)Qualitative Data Analysis for Health Services Research: Developing Taxonomy, Themes, and Theory (2007)The Use of Triangulation in Qualitative Research (2014)Validity, reliability, and generalizability in qualitative research (2015)Intimate Exchanges: Using Computers to Elicit Self‐Disclosure From Consumers (2000)“Everything Is Perfect, and We Have No Problems”: Detecting and Limiting Social Desirability Bias in Qualitative Research (2019)A Survey of Fake News (2020)Antecedents and consequences of commitment in marketing research services: The client's perspective (2008)Development of key performance measures for the automobile green supply chain (2010)Impact of COVID-19 outbreak on employee performance – Moderating role of industry 4.0 base technologies (2021)
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References

  • 1999Enhancing the quality and credibility of qualitative analysis.4,134 cited
  • 1993Social Desirability Bias and the Validity of Indirect Questioning2,793 cited
  • 2009An Introduction to Qualitative Research2,334 cited
  • 2012Research methods in education1,604 cited
  • 2000The Scientific Status of Projective Techniques762 cited
  • 2011Triangulation: Establishing the Validity of Qualitative Studies761 cited
  • 1995Seeing the Voice of the Customer: Metaphor-based Advertising Research492 cited
  • 2010Projective techniques in consumer research359 cited
  • 2005Review of Marketing Research278 cited
  • 2001Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique270 cited
  • 2010Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages149 cited
  • 1950Projective Techniques in Marketing Research142 cited
  • 2005Projective Techniques in Market Research: Valueless Subjectivity or Insightful Reality? A Look at the Evidence for the Usefulness, Reliability and Validity of Projective Techniques in Market Research136 cited
  • 2015The Role of Packaging and Presentation Format in Consumers’ Preferences for Food: An Application of Projective Techniques132 cited

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  • 2000Using Projective Techniques in Education Research130 cited
  • 2010Identifying important package features of milk desserts using free listing and word association121 cited
  • Cited by

    • 2019Let’s Talk about Circular Economy: A Qualitative Exploration of Consumer Perceptions95 cited
    • 2022Listening to children voices in early stages of new product development through co-creation – Creative focus group and online platform39 cited
    • 2020Creating market opportunities in rural areas through the development of a brand that conveys sustainable and environmental values38 cited
    • 2022Color is to flavor as shape is to texture: A choice‐based conjoint study of visual cues on chocolate packaging19 cited
    • 2001Psychological Testing and Measurement3 cited
    • 2024A food product development project with humanitarian character: an exploratory study0 cited