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The effects of promotion activities on consumers' purchase intention in chain convenience stores
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The effects of promotion activities on consumers' purchase intention in chain convenience stores (2017)The effects of promotion activities on co…In-store promotion and customer value on private label product purchase intention (2020)In-store promotion and custom…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)\nThe use of partial least squares path modeling in international marketing (2009)PLS-SEM: Indeed a Silver Bullet (2011)
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  • 2020In-store promotion and customer value on private label product purchase intention8 cited

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