Brain Sciences

Abstract

Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of \nneuroscience with an extensive background in scientific publications. Thus, the present study aims to \nidentify the highly cited papers (HCPs) in this research field, to deliver a summary of the academic \nwork produced during the last decade in this area, and to show patterns, features, and trends that \ndefine the past, present, and future of this specific area of knowledge. The HCPs show a perspective \nof those documents that, historically, have attracted great interest from a research community and that \ncould be considered as the basis of the research field. In this study, we retrieved 907 documents and \nanalyzed, through H-Classics methodology, 50 HCPs identified in the Web of Science (WoS) during \nthe period 2010–2019. The H-Classic approach offers an objective method to identify core knowledge \nin neuroscience disciplines such as neuromarketing, consumer neuroscience, and neuroaesthetics. To \naccomplish this study, we used Bibliometrix R Package and SciMAT software. This analysis provides \nresults that give us a useful insight into the development of this field of research, revealing those \nscientific actors who have made the greatest contribution to its development: authors, institutions, \nsources, countries as well as documents and references.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 51 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.