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The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trust
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  • 2022Do environmental knowledge and green trust matter for purchase intention of eco-friendly home appliances? An application of extended theory of planned behavior112 cited
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  • 2022Influence of perceived environmental knowledge and environmental concern on customers' green hotel visit intention: mediating role of green trust89 cited
  • 2022Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust89 cited
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  • 2022Green Purchasing: Past, Present and Future72 cited
  • 2024Navigating the green maze: insights for businesses on consumer decision-making and the mediating role of their environmental concerns71 cited
  • 2022Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value67 cited

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  • 2022The Nexus between Environmentally Sustainable Practices, Green Satisfaction, and Customer Citizenship Behavior in Eco-Friendly Hotels: Social Exchange Theory Perspective67 cited
  • 2023Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention65 cited
  • 2022The Nexus between Green Perceived Quality, Green Satisfaction, Green Trust, and Customers’ Green Behavioral Intentions in Eco-Friendly Hotels: A Structural Equation Modeling Approach63 cited
  • 2023Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability61 cited
  • 2023Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic59 cited