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A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance · Study

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ArticleA neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance

Karahan Kara2024

Article2024

A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance

Karahan Kara · Galip Cihan Yalçın · Elif Akagün Ergin · Vladimir Šimić · Dragan Stevan Pamucar

28 citations·0/0 files stored·Socio-Economic Planning Sciences

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Multi-Criteria Decision Making Environmental Sustainability in Business Fuzzy and Soft Set Theory

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust 2015The Means and End of Greenwash 2019Sustainable supplier selection in healthcare industries using a new MCDM method: Measurement of alternatives and ranking according to COmpromise solution (MARCOS)2010Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability 2012Green innovation in technology and innovation management – an exploratory literature review 2014The selection of transport and handling resources in logistics centers using Multi-Attributive Border Approximation area Comparison (MABAC)

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Details

Year2024

Typearticle

Published2024-05-10

VenueSocio-Economic Planning Sciences

ISSN-L0038-0121

Languageen

Citations28

Files0 public / 0

ShelfMulti-Criteria Decision Making

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doi10.1016/j.seps.2024.101918

openalex_workW4396795415

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