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A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance
16 references·1 citing·54 second hop
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455 cited
  • 2016Employer Branding: A Brand Equity‐based Literature Review and Research Agenda398 cited
  • 2021Meta-analysis of consumers' willingness to pay for sustainable food products359 cited
  • 2014A state-of-the-art survey on the influence of normalization techniques in ranking: Improving the materials selection process in engineering design341 cited
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    • 2025Understanding the Mediating Effect of Brand Equity on Sustainability and Omnichannel Operation and Phygital Experience6 cited