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The production and consumption of popular music has changed significantly in the digital era, affecting the revenue strategies of the music industries.Focusing on two recent phenomena に streaming music and artist-brand deals に this chapter discusses how these developments encourage an uneven distribution of career opportunities and rewards in the music industries, and elaborates on how the increasingly promotional role of media content means that music is becoming subordinated to marketing. From selling music to promoting brandsToday, popular music routinely features in and, hence, serves the function of promotional media.This term signals something distinct from music promotion, which Devon Powers defines and sale of popular music among the listening public (Powers, 2013, p. 315).Popular music use as a tool for lending cultural legitimacy and appeal to brands unrelated to music as such has
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