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• 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
• 2002The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions467 cited
• 2006Building consumer–brand relationship: A cross‐cultural experiential view462 cited
• 2004The impact of the alliance on the partners: A look at cause–brand alliances430 cited
• 2003Effects of Sport Event Media on Destination Image and Intention to Visit378 cited
• 2010Brand awareness in business markets: When is it related to firm performance?370 cited
• 2007The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility366 cited
• 2011Achieving brand loyalty through sponsorship: the role of fit and self-congruity320 cited
• 2003Cause–brand alliances: does the cause help the brand or does the brand help the cause?317 cited
• 2004Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?316 cited
• 2007The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process306 cited
• 2017Applying consumer-based brand equity in luxury hotel branding266 cited
• 2001Two Ways of Learning Brand Associations259 cited