The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality

Edward F. Fern

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Focus Groups and Qualitative Methods Team Dynamics and Performance Delphi Technique in Research

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Edward F. Fern, The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality, Journal of Marketing Research, Vol. 19, No. 1 (Feb., 1982), pp. 1-13

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