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The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality
0 references·16 citing·55 second hop
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  • 1994Group, Sub-Group, and Nominal Group Idea Generation: New Rules for a New Media?108 cited
  • 2005Student learning in clinical nursing education: Perceptions of the relationship between assessment and learning107 cited
  • 1994New “Brainstorming” Principles74 cited
  • 1994Electronic brainstorming in small and large groups72 cited
  • 1988Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States60 cited
  • 2018Focus Group Study to Explore Critical Factors for Managing Stress of Construction Workers58 cited
  • 2013Structural antecedents of institutional entrepreneurship in industrial networks: A critical realist explanation46 cited
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  • 2012Doing it together ( DM Special Issue)37 cited
  • 2024The role of immersive spaces on the customer experience: An exploration of fashion metaverses26 cited
  • 1999Effects of an Approaching Group Discussion on Product Responses21 cited
  • 2007Methoden zur Sicherstellung von Kundenorientierung in den frühen Phasen des Innovationsprozesses

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19 cited
  • 1998The Advertising of Services: Consumer Views v. Normative Guidelines19 cited
  • 2012Mature Consumers Speak: Insights on Information Search and Self-Efficacy for Service Purchases15 cited