Article2018

Factors affecting satisfaction and brand loyalty to smartphone systems: a perceived benefits perspective

Chia Yin Lai · Peng Hsiang Hsu · Chao Min Chiu · Chang tseh Hsieh

12 citations0/0 files storedInternational Journal of Mobile Communications

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Abstract

Adoption of mobile devices is an important issue in mobile commerce. This study extends Bhattacherjee's post-acceptance model of IS continuance that examines the relationships among expectation confirmation, user satisfaction, perceived usefulness and brand loyalty. His model was extended to investigate the potential impacts of functional, experiential and symbolic benefits on smartphone users' repeat purchasing behaviour. Data from 527 valid smartphone users were collected to test our hypotheses. Major findings suggest that expectation confirmation has significant impacts on perceived benefits and user satisfaction, which in turn have a positive and significant effect on brand loyalty. Perceived benefits could effectively capture the perceived usefulness of smartphones. Their effects on brand loyalty, however, differ for different brands.

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