Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing

Lynn W. Phillips

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Survey Methodology and Nonresponse Business Strategies and Management Research Reliability and Agreement in Measurement

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Lynn W. Phillips, Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing, Journal of Marketing Research, Vol. 18, No. 4 (Nov., 1981), pp. 395-415

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