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Luxury Brand Management · Study

BookLuxury Brand Management

Unknown author2012

Book2012

Luxury Brand Management

Unknown author

104 citations·0/0 files stored·Wiley eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2009The specificity of luxury management: Turning marketing upside down 2021Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility 2013Form and function of luxury flagships 2019The Importance of Employees’ Engagement on the Organizational Success 2015The role of the flagship store location in luxury branding. An international exploratory study 2014The e-semiotics of luxury 2020Gender Differences in Millennial Consumers of Latin America Associated with Conspicuous Consumption of New Luxury Goods 2021Examining the role of luxury elements on social media engagement

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Year2012

Typebook

Published2012-01-02

VenueWiley eBooks

Languageen

Citations104

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1002/9781119199168

openalex_workW4242511211

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